Raz carcoana

Hi, I'm Raz. I'm a senior product leader with 20+ years shipping SaaS in fintech, tax tech, insurtech, wealthtech, and EHS. I've worked with Fortune 500s and startups alike, from Charles Schwab and Avalara, to Pie Insurance and Taxwell.

These days I do things a little differently. I pair deep product craft with AI-native building by using Claude, Claude Code, Google, and Perplexity to prototype, architect, and ship real production systems alongside the strategy work. That means the roadmaps I hand you are pressure-tested against what's actually buildable today.

If you're a founder or product leader who needs deep product help that can move from whiteboard to pull request in the same day, let's talk.

I have significant experience with:

• Founder-led startups launching new products trying to capture market share and establishing brand presence and reputation.

• Pre-IPO (Series C/D) companies pushing for enterprise-level growth while establishing standardized practices and reliable delivery.

• Post-IPO hyper-growth and hyper-scale companies expanding a product offering outside their comfort zone and tackling new opportunities to build share value.

• Fortune 50 companies tackling paradigm-shifting innovations, exploring new territories, and taking new product and brand risks.